3

Assessing Trade Show Functions and Performance: An Exploratory Study

Year:
1987
Language:
english
File:
PDF, 362 KB
english, 1987
4

Impact of product life cycle stages on barriers to entry

Year:
2007
Language:
english
File:
PDF, 339 KB
english, 2007
5

In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing

Year:
1996
Language:
english
File:
PDF, 2.13 MB
english, 1996
6

In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing

Year:
1996
Language:
english
File:
PDF, 1.88 MB
english, 1996
9

The Sales-Advertising Interface in Promotion Planning

Year:
1981
Language:
english
File:
PDF, 1.04 MB
english, 1981
10

The Female Role in Advertisements: Some Experimental Evidence

Year:
1977
Language:
english
File:
PDF, 846 KB
english, 1977
11

Formulating Push Marketing Strategies: A Method and Application

Year:
1983
Language:
english
File:
PDF, 1.99 MB
english, 1983
16

Cannibalism and new product development

Year:
1978
Language:
english
File:
PDF, 449 KB
english, 1978
19

The relationship between growth, profitability, and firm value

Year:
1987
Language:
english
File:
PDF, 876 KB
english, 1987
20

“Revisiting marketing's lawlike generalizations”: A comment

Year:
1999
Language:
english
File:
PDF, 411 KB
english, 1999
22

Where they come from: CEOs in 1952 and 1980

Year:
1981
Language:
english
File:
PDF, 247 KB
english, 1981
24

From the Editor

Year:
1989
Language:
english
File:
PDF, 114 KB
english, 1989
25

From the Editor

Year:
1990
Language:
english
File:
PDF, 117 KB
english, 1990
26

Women in Advertisements: Retrospect and Prospect

Year:
1979
Language:
english
File:
PDF, 1.32 MB
english, 1979
27

From the Editor

Year:
1988
Language:
english
File:
PDF, 139 KB
english, 1988
28

Women in Advertisements: Retrospect and Prospect

Year:
1979
Language:
english
File:
PDF, 1.16 MB
english, 1979
31

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

Year:
1984
Language:
english
File:
PDF, 1.09 MB
english, 1984
33

Assessing Trade Show Functions and Performance: An Exploratory Study

Year:
1987
Language:
english
File:
PDF, 1.04 MB
english, 1987
34

Perspectives on demarketing during the energy crisis

Year:
1977
Language:
english
File:
PDF, 542 KB
english, 1977
35

From the Editor

Year:
1988
Language:
english
File:
PDF, 90 KB
english, 1988
36

The effective use of marketing research consultants

Year:
1980
Language:
english
File:
PDF, 335 KB
english, 1980
37

From the Editor

Year:
1989
Language:
english
File:
PDF, 223 KB
english, 1989
38

Household income data reports in mail surveys

Year:
1980
Language:
english
File:
PDF, 794 KB
english, 1980
39

Basic Retailingby Carl M. Larson; Robert E. Weigand; John S. Wright

Year:
1976
Language:
english
File:
PDF, 199 KB
english, 1976
40

Methodological considerations in corporate mail surveys: A research note

Year:
1976
Language:
english
File:
PDF, 346 KB
english, 1976
45

From the Editor

Year:
1988
Language:
english
File:
PDF, 303 KB
english, 1988
46

Book Review: Basic Retailing

Year:
1976
File:
PDF, 237 KB
1976
47

The Sales-Advertising Interface in Promotion Planning

Year:
1981
Language:
english
File:
PDF, 1.08 MB
english, 1981
49

From the Editor

Year:
1990
File:
PDF, 438 KB
1990